Brand | THE FOUR

Brand Guidelines

THE FOUR is more than a name. It’s a lifestyle of SHOW YOUR FAITH.
Using it consistently will force our passion and commitment to providing a world class message of the Gospel.

Logotype

The logo THE FOUR is available in two variations. You decide which logo you want to use. It should especially be well integrated into the design. The logo may only be used in these two variation. The colors are limited on 90% black and 100% white.

download: png jpg

Colors

MAIN COLOR
CMYK: 100/50/30/0
Pantone: 7707 C
RGB: 0/105/145
HEX: #007293

CMYK: 70/30/25/0
RGB: 76/149/170
HEX: #4c95aa

CMYK: 40/10/15/0
RGB: 149/196/206
HEX: #95c4ce

SECONDARY COLOR
CMYK: 20/20/100/0
Pantone: 7405 C
RGB: 212/188/73
HEX: #d4bc49

CMYK: 10/5/70/0
RGB: 234/223/126
HEX: #eadf7e

CMYK: 5/0/40/0
RGB: 244/242/181
HEX: #f4f2b5

COLOR OF TEXT AND LOGO
90% BLACK
Pantone: Black 7 C
CMYK: 0/0/0/90
RGB: 65/65/65
HEX: #414141

60% BLACK
CMYK: 0/0/0/60
RGB: 130/130/130
HEX: #808284

30% BLACK
CMYK: 0/0/0/30
RGB: 130/130/130
HEX: #bcbec0

Typography

Please use the following font for free

LATO LIGHT

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

LATO REGULAR

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

LATO BOLD

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

LATO BLACK

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

download: font

Visual Language

People who represent our slogan SHOW YOUR FAITH (people / positiv /culturally appropriate)